Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. .footer-wrapper td{ Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. 2. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. 23 Feb. 2023 . In 1905, his property holdings were valued at nearly $325,000. font-size:14px; t.src=v;s=b.getElementsByTagName(e)[0]; } Herndon worked on his fathers plantation near Social Circle, Georgia. He was born on June 26, 1858 and his birthplace is Georgia. Completed in 1910, the Herndon Home, was the residence of Alonzo Herndon and his family. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. Find ou another businessman in Alberto Alessi facts. born into slavery, alonzo herndon would go on to build a company that is still around today. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). In 1878, at the age of 20, Herndon left his family and moved to Jonesboro, Georgia where he openedhis first barbershop. Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Your support helps us commission new entries and update existing content. Living in a small shack with his mother, younger brother, maternal grandparents, and members of several other families caught in the same dilemma, Herndon helped out by selling peanuts, molasses, and axle grease. Blake Sims. line-height:48px; Year Erected: 2017. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. Even as a boy, however, Herndon exhibited an entrepreneurial spirit. He was considered. letter-spacing:0.4px; !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/6eb80f4e9d913d31aa4e9667f/bbe0b3a0e8ef645f34a40bece.js"); letter-spacing:0.4px; Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black 191 Peachtree St #2500, Atlanta, GA 30303. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. font-size:14px; The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. fbq('init', '213902435871547'); font-size:38px; It remained a segregated establishment until it closed in 1972. He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. } "Herndon, Alonzo Franklin Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. He went to Jonesboro, Clayton County on foot. In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia She was sent adrift in the world with her two children and a corded bed and [a] few quilts. ::-moz-selection{ Atlanta Haps Newsletter She was the decorator. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. } Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. . His son Norris attended Atlanta University and Harvard Business School before entering his father's company full time. Copyright 2023 Interactive One, LLC. Philadelphia, Pennsylvania 19192-1550 Alonzo was born on June 26, 1858 in Georgia. Herndon received only a token amount of public schooling. 3. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. Herndon soon opened his first business, a barbershop, in Jonesboro. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. He incorporated it as the Atlanta Mutual Insurance Association. Alonzo Herndon. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. Incorporated: 1967 The staff of the Atlanta Life Insurance Company Branch Office, ca. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Encyclopedia of World Biography. Herndon trained as a barber, and had his first small shop in Jonesboro. 1. .home.page-template-magazine-template .navigation .menu > li > a:hover{ .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). Got an event or know of something opening in and around Atlanta? Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. Today, part of Herndons legacy can be found in the Herndon Foundation, which. } } He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. .home .navigation .menu > li > a, .home header #main-menu-wrapper .menu-item-has-children > a:after, .home .navigation ul li a, .home header #main-menu-wrapper .menu-item-has-children > a:after,.navigation .menu > li > a, header #main-menu-wrapper .menu-item-has-children > a:after, .navigation ul li a, header #main-menu-wrapper .menu-item-has-children > a:after,.smaller .navigation .menu > li > a,.home header.smaller .navigation .menu > li > a,.home header.smaller #main-menu-wrapper .menu-item-has-children > a:after,.home.page-template-magazine-template .navigation .menu > li > a, .home.page-template-magazine-template header #main-menu-wrapper .menu-item-has-children > a:after{ Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. Fax: (908) 580-3402 If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. background:rgba(0, 0, 0, 0.18);} Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. U.S.A. BlackPast.org is a 501(c)(3) non-profit and our EIN is 26-1625373. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. } } ." (Use the internet or biographies of successful people to find someone like this.) Now he was a great deal businessman. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. .flex-slider li .caption-content p{color:#fff;} He was a member of W.E.B. margin-bottom: 10px; They were homeless and living in poverty. }. letter-spacing:0.7px; Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. content:'Main Menu'; }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ h3.view{background:#0e0e0e;} The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among } Why do you think the Herndon home displayed windows of Alonzo's heritage? His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. Total Assets: $114.35 billion (1994) Those barbershops had elite customers such as presidents, judges, business men, and lawyers. In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. Biography. His son took over his businesses and . Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. Do you find this information helpful? Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. 31. color:#ddd; Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . Holla:CJ@AtlantaFi.com. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. "Alonzo Herndon." 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