[21], On November 30, 2017 Time Inc. sold Sunset to Regent, L.P. a global private equity firm led by Beverly Hills based investor Michael Reinstein. All Rights Reserved. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. Don't miss an issue of your favorite magazine! Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. Image courtesy of Atlas. SUNSET may receive compensation for some links to products and services on this website. Fortunately, Quail Hollow Ranch is now preserved as a Santa Cruz County Park. When Lane took over the magazine, the population of the West was booming. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. Get in on the ground floor of collectible wines with these bottlings from exceptional producers. [citation needed], The Menlo Park campus was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $75 million. To fulfill the business mission of conventional magazines- for-profit requires that both circulation and advertising play critical complementary and synergistic roles in varying degrees of importance for the bottom line profit. In 1964, a new Desert edition was added for the more arid Southwest. [13] The magazine became focused toward a female audience. The store will not work correctly in the case when cookies are disabled. These senior editors, with their dedicated and creative staffs--as well as many fine book editors--deserve tremendous credit for what this bibliography represents. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. It covers topics such as home design, travel, gardening, and food, and includes tips, how-tos, and interviews with inspiring personalities. H para Hombres. Once youve made your purchase, youll receive your subscription within 4-6 weeks. The Philosophy comes to an end. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." Roughly 50% of Sunset's garden photography was taken in this area. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. Previously, she served as a reporter for Eater SF, managing editor at the East Bay Express, and arts & culture editor at the Sacramento News & Review. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Anderson is trying to stay optimistic after all, Sunset survived the 1906 San Francisco earthquake and the 1918 influenza pandemic. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. It has become increasingly difficult for print publications to keep their readers, but, contrary. Additionally, when there is a significant amount of cloud cover, the amount of time for a sunset tends to be shorter. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. This site uses cookies to optimize site functionality and provide you with a great user experience. Rosalie Muller Wright now serves as editor-in-chief. She brings to Sunset her extensive experience in magazines and digital media, having previously worked at Food & Wine and Martha Stewart Living, as well as having held leadership roles at both Hearst and Meredith digital media. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. They and many more examples are reflected in this bibliography of over 9,000 major Sunset magazine articles and some 900 Sunset book titles, editions, and reprints, the latter often with new, updated material. Personalize gifts, too! Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." For a while, Sunset referred to the Menlo Park headquarters as the Laboratory of Western Living. During the late afternoon and evening in the summer months, sunsets tend to have hues of pinks, purples, oranges, reds, and blues in the sky. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. Offers may be subject to change without notice. So, as the years passed since the first Annual Index, we were missing a much-needed index from the first issue. Her quick response was "Sunset is all about the West that we came out here for!" Copyright 2023 S Media International Corporation. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. Its test kitchen processes thousands of recipes a year. I would have preferred "responded to" instead of his second verb! More sustainable, better results why isn't everyone doing it? My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. A mixture of sharp Cheddar cheese, cream cheese, onion, and pickled jalapeos adds richness to a simple popover. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. It is important to keep this regional emphasis in mind: National and worldwide conditions often had far different immediate and long-term repercussions in the West than the rest of the U.S. and were accentuated for Sunset's readership beginning with the first issue in May 1898. Mom was an avid gardener and a home economist, so her gardens and kitchen were a beehive (and we had them, too!) Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. Writer Created the Kind of Workplace You Thought Only Existed on T.V. For a lot of queries from Eastern advertisers, that statement said it all. Local Robynn Maii shares her favorite spots. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. This bibliography by Stanford University reflects the full century of publication, with continuity of editorial coverage in the major categories listed. The store will not work correctly in the case when cookies are disabled. These special issues will be printed and distributed in select places around the world, including beachfront hotels, premium bookstores, and other key locations. It has sensed and capitalized on Western regionalism." Saucing an Italian dish with the flavors of Mexican street corn is exactly the sort of madcap riff chef Donald Hawk, of Phoenixs Valentine, specializes in. If you are a magazine subscriber, you received communication on your last issue about your subscription. Sunset magazine has a total of 1.6 million subscribers in the United States and Canada as of 2020. I can drive to the mountains. Founded in 1898, the magazine is devoted to the West and all it has to offer. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publications days are over. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. This is a list of pornographic magazines (sometimes called erotic magazines or adult magazines) magazines that contain content of a sexual nature and are typically considered to be pornography.. For inclusion in this list, pornographic magazines must be, or have been, widely available as a printed publication and contain either hardcore or softcore pornographic images. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. Very few relocations go off the Western "reservation"! We wanted Sunset to remain in the households of primary readers. The Best of the West & The Weekender: Twice a week, on Tuesdays and Sundays, our editors bring you their favorite places, events, phenomena, and obsessions, along with the latest, most inspiring stories from Sunset.com. Copyright 2023 S Media International Corporation. An irate lady from Boston wrote to my father, "How snooty can you get?" Plus, every subscriber gets a free digital edition of the 800-page bible of all things horticultural, the iconic Sunset Western Gardening Book. Heres how to subscribe to Sunset magazine, buy a gift subscription for a loved one, or manage an existing subscription. Fiction and poetry became more ambitious, featuring authors such as Jack London,[7] Dashiell Hammett, Mary Austin, and evangelist Aimee Semple McPherson. SUNSET is a registered trademark of S Media International Corporation. It was exciting to. But the "mission" stays firm. It's another notch on the internet's bedpost: Penthouse magazine is ending its print edition after more than a half a century on the newsstand . Even so, some copies eventually ended up in doctors' offices, beauty and barber shops! Also, the Lane Publishing Company had no debt, owned its headquarters real estate plus a cattle ranch and suburban properties, and had a sizable cash surplus. for many experiments. Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. A pair of hoteliers share where they like to go to eat, drink, shop, and of course, sleep in Hollywood. Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. Plus news of accounts in review, the best creative work, new campaigns. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. Eventually, a meatier magazine emerged. Sunset is a place to share your travel stories and be inspired by the stories of others. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). Travel professional Aida Mollenkamp shares her favorite spots to come home to. Some 30 categories of advertising were not accepted and several on a one-time decision, like the American Rifle Association and many others that we did not deem appropriate for a family magazine. citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. At the end of World War II, Sunset presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portland's Pietro Belluschi and Los Angeles's Harwell Hamilton Harris. (7) Not to be overlooked has been the important political fallout from the surging population growth that has triggered far larger and more influential representation in Congress. SUNSET may receive compensation for some links to products and services on this website. The magazine grew in circulation, exceeding Western population gains in rate of growth and established many magazine-industry records in pure volume of advertising and several key categories: automotive, travel, garden products, etc. Their issues dwell largely on four subject areas: travel and recreation, gardening and outdoor living, food and entertaining, and home design and decorating. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. Sunset is a lifestyle magazine in the United States. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. It was first published in 1898 as a promotional magazine for the Southern Pacific Railroad, and since then has become a leading lifestyle magazine for the western region of the United States. Find spots near you, create a dining wishlist, and more. Thousands of reprints of many articles have been distributed by local governments, garden clubs, and often other media that, again, have benefited a far wider group of people than only Sunset readers. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. Many are weekly, but a few are seasonal and on-demand limited-runs. The uniquely Western regional and socio-economic conditions have given impetus to the evolution of prominent demographics that have further set the West apart from the rest of the U.S.: higher per capita levels of education, income, home and car ownership, passports, etc. Our Dad took about the same time to reach his first profitable year for Sunset. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. Mahal was appointed in November 2020, becoming the first woman to hold the position. During the last half of Sunset's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. Founder Rue Mapp shares how she started her organization and where she finds solace in nature. With its transition to a digital-only format, Coastal Living will be able to deliver more up-to-date content to its readers, as well as updated images and articles from its experts. What better way to tour Oahu than like a James Beard Award-winning chef? . Enjoy these berry matcha cream bars! [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. By using sunset.com, you accept our use of cookies. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). Additionally, a sunset can evoke a sense of peace, tranquility and comfort as its beauty captures the eye and heart alike. Sunset is an active lifestyle magazine published bimonthly by Sunset Publishing Corporation. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. [14] The Lane family would own Sunset for the next 62 years.[7]. Life is stressful. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Your email address will not be published. The magazine and books continue to reinforce each other. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. SUNSET MAGAZINE - 16 Reviews - Menlo Park, CA - Yelp Sunset Magazine 16 reviews Unclaimed Print Media Frequently Asked Questions about Sunset Magazine How is Sunset Magazine rated? Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. If you have a question with your order, youre in the right place. By: Author Olin Wade (Remodel or Move Stuff). The Lane family greatly appreciates their contributions. Your email address will not be published. And its fundamental editorial mission continues to adapt with the times from the new ownership of Time Warner with management through Sunset Publishing Corporation. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Our weekly mental wellness newsletter can help. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. Harper's focuses on literature, politics, culture, finance, and the arts. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. 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